Float
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Description:
The old logo was dated and didn't match the style of their website. Even in the consulting phase it was stressed to me that the client would like a script font. I explained why a script font would not be appropriate for their industry and they were open to change.
I was inspired by circuit board design and use the elements in a board to create an abstract letter "a". Since there is a heavy Italian influence within the company, I chose a subdued green and bold red.
As seen on:
Alfa Electronics
Status:
Client work
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